Redefining real-world application of Neuropsychology
Cambridge Psychology (CP) is the leading research centre for Scalable Psychology and Applied Cognitive Neuroscience
CP is revolutionising the understanding of human learning and decision making by bringing the power of neuroimagining techniques into real world contexts. By creating this possibility, CP is establishing a radically different view of how human beings actually navigate the world. Equally focused on deploying these techniques in psychological marketing and educational science, CP is transforming our understanding of processes like intuition, creativity and social intelligence.
From developing advanced mathematical skills in young children to helping Justin Bieber break the global streaming record, with downloads of his single “What do you mean”, CP is putting new science into practice, with exceptional learning and behavioural results.
The extraordinary human ability to learn and to make complex decisions outstrips the capability of any artificial intelligence ever built. Ironically, it is skills perceived as primitive such as intuition, which are the seat of this complex ability, representing our most sophisticated neural processes but, due to our beliefs, our least sophisticated understanding.
CP’s research is broadening understanding of human intelligence and integrating it with a deeper view of personality and emotion. Through the development of personalised and contextual psychometrics, CP is producing new insights into how individuals communicate, feel, evaluate, choose, learn and develop. Through its work CP is further clarifying and trying to resolve the deep rift between what science tells us about how our brains learn, the approaches commonly seen in education, and the post-AI skills requirements in the workplace.
“Scalable Psychology is used by a number of the world’s biggest brands and has been used to deploy in excess of 10,000 campaigns globally generating spectacular increments in marketing performance and ROI.”
Psychological Marketing
Working with commercially focused agencies, Cambridge Psychology is utilising Scalable Psychology to analyse and influence real-world decision making in commercially useful frameworks. This unique approach practically delivers a deeper relationship with each customer by creating the ability to communicate more intelligently through digital platforms. Combining multiple sciences with mathematical and computational techniques enables a deep understanding of the customer’s psychology, specific to the product and brand, and scaled quantitatively into marketing automation systems to deliver true personalisation.
Scalable Psychology has been applied in a number of industries and over thousands of campaigns delivering consistent and sizeable increases in a number of common KPIs and more significantly in ROI itself.
“Scalable Psychology has revolutionised the way we understand our audience and promote our brands globally. It has transformed our effctiveness helping us signifiantly shift emphasis and budget from traditional approaches into a data-driven digital strategy.”
Educational Science
Education is facing a crisis on two fronts. The first is caused by the correlation between standardised tests, genetic factors and IQ. The second is the evident divergence between the skills required in the modern business environment and those imparted through current educational methodology. These two elements are intrinsically linked through an almost universal misunderstanding of the requirements for intelligence in real world environments.
Many unsuccessful attempts have been made to measure and describe broader measures of intelligence, however by using traditional testing frameworks they have all led back to simply creating alternative ways to measure IQ. CP is using applied cognitive neuroscience to measure the intelligent processing of real world problems – problems that contain insufficient information and no clear correct outcome. These measures are not only stable and predictive but most importantly are providing a revolutionary new view of how human intelligence operates in domains like intuition, creativity and social intelligence
CP is also coupling these discoveries with Scalable Psychology to deliver the capability to measure broad educational development both with quantitative accuracy and on a continuous basis potentially over the entire population of students globally. CP hopes that these systems can be used to replace standardised testing and put an end to a system that is failing to recognise and therefore alienating a vast number of children and adults in learning environments.
“Cambridge Psychology’s focus on real-world decision-making and learning delivers the same measurability and developmental rigour as traditional educational science and psychometrics but is refocused on the skills and abilities that help individuals achieve their goals and delivering for organisations, commercially relevant skill set development and selection procedures.”
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